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盘点|盘点︱时装周STREETSTYLEHIGHLIGHTS


盘点|盘点︱时装周STREETSTYLEHIGHLIGHTS
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AW2021
SHANGHAI FASHION WEEK
2021秋冬上海时装周已经落下帷幕近一个月，得益于国内疫情的良好控制,本季上海时装周线下发布规模更上层楼，新天地、LABELHOOD、SIFS和KIDS WEAR以及各个展会、SHOWROOM的空间内外人头攒动，聚集着来自全国各地的时尚人士，正如时装周的主题“BLOOM THE SPRING”所诠释，在春日里绽放出的生机和活力令全球时尚行业感动振奋。
VOGUE US RUNWAY
VOGUE US RUNWAY栏目的时装采访人员Emily Farra在本季上海时装周的专题报道《Shanghai Offers a Hopeful Glimpse of Post-Pandemic Fashion Weeks》一文的开头描述道：“忘记偶尔出现的Zoom或WhatsApp的技术故障；在采访上海的设计师、零售商或时装编辑时，最困难的部分是这里和他们生活在两个完全不同的世界中。在美国和欧洲，封城的情况有所缓解，人们开始考虑的是进行一些春季采购，并谨慎地计划9月的时装相关的线下项目；与此同时，上海正在蓬勃发展。自2020年以来，中国市场的时尚消费迅速增长，而上海刚刚结束了新冠疫情后第二度的线下时装周，这是有史以来最繁忙的一周。”
（原文：Forget the occasional Zoom or WhatsApp glitch; the toughest part about interviewing a designer, retailer, or editor in Shanghai is that you’re living in two completely different worlds. In the States and Europe, we’re just now easing out of lockdown, considering a few spring purchases, and cautiously planning for in-person shows in September; meanwhile, Shanghai is booming. Fashion spending has grown rapidly in China since 2020, and Shanghai just finished its second post-pandemic Fashion Week—its busiest ever.）

盘点|盘点︱时装周STREETSTYLEHIGHLIGHTS
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CNN STYLE
来自CNN STYLE专栏文章《In a world of virtual runways, it was business as usual at Shanghai Fashion Week》的开场，也表达出相同的来自全球时尚行业对线下呈现期待已久的描述：” 在过去的一年中，时装界都怀着对T台秀回归的激动和期待。尽管欧洲和北美仍然受到疫情持续的影响，但在中国却已经恢复时装BUSINESS。创办于2003年的上海时装周，现在已成为时尚日历上的重要日期-甚至在Covid-19造成疫情的影响之前，上海就已经成为全球值得亲身前往观看新系列发布的城市之一。”
（原文：The thrill and anticipation of runway shows has been sorely missed across the fashion world in the past year. But while events in Europe and North America are still impaired by the ongoing pandemic, it was business as usual in China. Launched in 2003, the biannual event is now an important date on the fashion calendar -- even before Covid-19 made it one of the only places to see new collections in person..）

盘点|盘点︱时装周STREETSTYLEHIGHLIGHTS
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而谈到BUSINESS，上海时装周近年来所致力于打造的“亚洲最大订货季”也为多元化的本土设计品牌提供着创意蓬勃成长的商机，为品牌创造更多价值。在VOGUE BUSINESS的时装周专题报道《Shanghai Fashion Week: A breakthrough moment?》中这样描述道：本季通过中国多品牌集合买手店的实力以及本土设计品牌不断增长的品质和影响力，突显出中国时装市场的成熟度和商业潜力。2021秋冬季上海时装周的统计数据带给大家一个明确的讯号：买手数量和本土设计师品牌订单的爆炸性增长，以及“新中国风格”的出现。
（原文：This season has highlighted the maturity and commercial potential of the Chinese fashion market, both through the strength of Chinese multi-brand buyer-driven stores and the growing quality and clout of home-grown brands. The stats from Shanghai Fashion Week AW21 tell a strong story: an explosive growth in buyer numbers and orders for home-grown designer brands as well as the emergence of a “new Chinese style”.）

盘点|盘点︱时装周STREETSTYLEHIGHLIGHTS
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WWD
在WWD对于本季上海时装周的专题《Highlights From Shanghai Fashion Week Fall 2021》中也有着关于时装周商贸土壤蓬勃发展的描述：“在传统的时装展示厅中，也有反馈认为，由于市场享受了从消费端对设计品牌消费需求不断增长的反哺，这转化为买手在时装周期间带着更大的预算和对更多产品的大胆选择。”
（原文：At traditional showrooms, too, feedback was that business was brisk as the market enjoyed repatriated spending from consumers that translated into buyers’ bigger budgets and more daring selections.）

盘点|盘点︱时装周STREETSTYLEHIGHLIGHTS


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